Persuasive writing advertisement activity
Teaching students how to write an advertisement
Some ideas follow: Which advertisements could be viewed as harmful or unfair to a group of people? Give students the opportunity to solidify their understanding of the concept of demographics by working through the analysis tasks in the Commercial Dig Reflection Questions. Students should talk through their responses with a partner before producing a written response. TV, Logo, and Black Entertainment Television all exist not only to give viewers programming they might like, but also to allow advertisers to target their audiences more specifically. Distribute the Analyzing Ads handout and discuss the expectations and format for response. Share with students the print ads you already collected as well as the Web Resources for Finding Example Advertisements and have them look for ads. Lifetime: Television for Women, Spike! From different ways to publish students' writing to understanding literary elements, these resources will be sure to give you new and creative ideas to spark students' interests. When creating their group commercials in a later session, students will need to consider the demographics for their product.
Students should also record any of the "other strategies" explained on Persuasive Techniques in Advertising handout, also required as part of the final project.
Student Instructions Choose the format you are going to use to create your video and start working on creating your persuasive ad. Although most of these examples were designed to have one clear answer, be sure to emphasize to the students that pathos, logos, and ethos are not always separate entities and may often overlap with one another.
You may want to ask students: Where do you encounter advertising? When your group is called on pull up your video for the classroom to watch. There are videos to show you how to make videos. Explain to students that they will have the opportunity to apply this knowledge by looking at some real ads for real products.
From different ways to publish students' writing to understanding literary elements, these resources will be sure to give you new and creative ideas to spark students' interests. From simple, one day activities, to an entire unit plan, this resource has it all!
Advertising activities for college students
Can targeting a specific demographic sometimes encourage stereotyping? When your group is called on pull up your video for the classroom to watch. Step-by-Step Strategies for Teaching Expository Writing by Barbara Mariconda Students will benefit from seeing the examples of various writing strategies in a step-by-step process. Continue the discussion of demographics by distributing the Targeted Commercials handout, which will further explore the concept of demographics. Give students the opportunity to solidify their understanding of the concept of demographics by working through the analysis tasks in the Commercial Dig Reflection Questions. Then have them discuss what they learned about being persuasive and what the videos persuaded them to do. Explain that students will need to examine the advertisements to determine their purpose, how they achieve that purpose, and what they are selling.
Session Four At an appropriate time in student engagement in the continuation of the analysis activity from the previous session, distribute the Commercial Assessment rubric and explain that you will use it to evaluate the commercials they will produce in an upcoming session.
Step 3: Have students or pairs present their advertisements to the class.
Assignments Have students find an advertisement in a magazine or newspaper that: uses a visual symbol explains the product convinces the customer to come to the sale and buy the product Have students analyze an advertisement for its color, font size, and placement of graphics or pictures.
Students can write a reflection about what they found. Let students know that they can complete the worksheet as a group, but that all students should have their own copy of the group's answers. Now introduce the term demographics to students: the characteristics that make up a human population such as gender, age, and race.
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